While developing HECIAN’s new brand image, COSONE also established the strategic concept of HECIAN TOWN.
创意灵感
Creative Inspiration
我们用竹林概念打造**和绚城，致力于探索科学与艺术之间的圆融之美。We use the concept of bamboo forest idea to create the ultimate Hecian city, committed to exploring the beauty of combination between science and art. 采用十二地支和十二只竹的装置艺术提炼灵感，十二象征圆融、和谐、舒适、包容、信任、完美...诠释着我们通过前沿的创新科技，360°从客户的角度思考，打造高端的生活场景体验设计。Using the twelve earthly branches and twelve bamboos art of installation to refine inspiration, The 12 represent harmony, comfort, tolerance, trust and perfection..... help us to annotate we have been through cutting-edge innovative technology, thinking from the perspective of customer，to create high-end life scene experience design.
进行一场时间与空间的对话，充分体现和绚城的品牌理念。A conversation between time and space dialogue, fully reflect the brand concept of Hecian.
英文LOGO提炼
Extracting From English Logo
提炼Icon图形中**的长方形元，设计首写字母H和ICON呼应也像一个敞开的门。每个字母做到极简，释放的空间张力，体现和绚的专业、开放、透明，同时赋能团队与客户共创更有想象力的时空。Select the only rectangle pattern from Icon graph, the design of first letter H and ICON also like an open door. Each letter are aiming for to be minimalist to release more space tension, it reflect professional, openness, transparency of Hecian, at the same time to create the team and customers to have more imaginative space and time.
和绚英文字体定制设计
HECIAN Customized Alphabet
用建筑设计的廓形为灵感进行塑造每个字线，整体像一组建筑群，同时也符合和绚一直致力于打造一个和绚城的理念。Using architectural design inspiration for every word line shape, overall as a group of buildings, in the meantime it is also in the line with company’s commitment to create a Hecian’s idea.
和绚红专色
HECIAN Customized Red
ICON & 英文组合
English Logo & Icon Combo
HECIAN官网升级（开发中）
HECIAN Official Site Upgrade (Developing)
同为设计公司，和绚特别尊重专业设计的价值，整个HECIAN品牌形象创造的过程，也是COSONE与和绚作为伙伴共创的过程。企业VI形象设计需要解决的核心问题是员工和客户的认同感，与To C 品牌的个性化VI形象设计需求不同；HECIAN升级后的VI形象在视觉上更谦和与内敛，更包容与自信，满足品牌在不同场景下的视觉传达和价值共鸣。
As a creative agency themselves, HECIAN highly respects the value of professional design; the entire process of HECIAN’s brand repositioning is also a creative collaboration with COSONE. Different from personalized VI designs for To C brands, the ultimate challenge corporate VI designs have to resolve is to receive acknowledgment from existing employees and clients. HECIAN’s upgraded visual identity is more confident, inclusive and modest, which resonate with the brand’s values and visual communication needs in various scenarios.
